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Carmen Ugarte.

Branding

Carmen Ugarte is a Private Chef based in Los Cabos, Mexico, recognized by her personalized service and unique style, combining Asian and Italian techniques with Mexican spices and flavors, and matching her recipes or ingredients to the client’s requirements. Its premium service has enabled it to work with high-end customers who visit Los Cabos.

We created an elegant and exclusive identity, designing a monogram with her initials as the main identifier and an application with her full name in a custom made typography. The use of silver finishes frames the exclusivity of the services of the chef in each of its applications.