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Medline.

Branding

Medline is a medical gowns store designed for medical students and young doctors who seek to break the classic stereotype of a doctor.

The product offers slim fit cuts and designs with different details, so the value proposal is to stay cool no matter what you wear a gown on. For this reason our proposal was to take an aesthetic similar to that of the fashion industry, giving strength to the idea of looking good and moving away from the classic concept of “medical gown”. This was complemented with a simple and sober logo with some slightly elongated letters, which in conjunction with the use of color gradients gives us as a result a contemporary, fresh and young brand.