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The Paranoid.

Branding / Typography

Cover art for the new album of The Paranoid, an alternative rock band from Slovakia.

The band’s main requirement was to create a cover using the album’s name as the principal concept: ‘Here and now‘. They also wanted to transmit that this new album is more elaborate and direct, with much more resonance, telling the reality in a raw way and leading people to live without regrets.

We found a close relation between this concept and physics: ‘here and now’ is to live in present, and “present” is a physical phenomenon that involves other concepts like space, time, live, senses, etc. We merged those concepts with the sound of the album and ideology of the band to create a dynamic and sober balance with raw touches, awakening senses to live the here and now.